SAINA KOOHNAVARD is a womenswear and jewellery label based in Borås, Sweden. The label celebrates playfulness in material and cuts as well as the examination of their traditional use.


The interests for craftsmanship and experimentation are constant themes in the work. Sometimes developed into commercial pieces and sometimes into noncommercial. In some cases a practical and theoretical research is behind the collections involving studio-based experimentation in material, colour and techniques. In turn, the themes serve as an exploration in how we can challenge the way we perceive a garment. All items are produced in Sweden.


The designer Saina Koohnavard graduated with a MFA in Fashion Design from The Swedish School of Textiles in Spring 2015. Her collections have been presented at shows such as Mercedes Benz Fashion Week Stockholm, London Fashion Week, Fashion Scout and Shanghai Fashion Week. Her works have been featured in magazines such as Vogue IT, MFF Magazine and DR TV as well as displayed at Stockholm based art gallery Liljevalchs’ exhibition Utopian Bodies - Fashion Looks Forward, highlighting the creativity and technology of fashion. The brand has recently started collaborations with artists from other fields and has  developed custom-made pieces for the band Little Dragon for their 2017 tours.