About
I'm a fashion designer, lecturer, and PhD candidate investigating hybrid approaches that fuse embodied craft knowledge with digital know-how. Within my research work, I'm investigating ways to extend the fashion designer's skillsets with design methods for a digital practice, and into new expressive territories, where fashion becomes more than just another product.
            I have worked with fashion in both applied and experimental settings, assisting designers at high street brands amd have tested uncharted fashion methods through freelance work at a startup. 
            My works have been showcased at exhibitions, in shows, as well as on various European and North American stages from Glastonbory to the Apollo Theater via the band Little Dragon.
       
Email, Instagram, LinkedIn, Google Scholar


Education

Doctor of Philosophy
Artistic practice-based research in fashion design
Department of Design
Swedish School of Textiles 
University of Borås
2022 - present

MFA Fashion Design
Swedish School of Textiles
University of Borås
2013 - 2015

BFA Fashion Design
Swedish School of Textiles
University of Borås
2010 - 2013

Modedesign
Preparatory education 
Art College, Folkuniversitetet, Gothenburg
2009 - 2010

Fashion Portfolio
Preparatory education
London College of Fashion
University of the Arts London
2007 - 2008

International Baccalaureate
Hvitfeldtska Gymnasiet. Gothenburg
2004 - 2007


Employment

Lecturer
Department of Design
Swedish School of Textiles
University of Borås
2018 - present

Acting Head of Department 
Department of Design
Swedish School of Textiles
University of Borås
2021

Deputy Head of Department
Department of Design
Swedish School of Textiles
University of Borås
2018 - 2021

Freelance Designer
Atacac, Gothenburg
2016 

Costume Designer
for Little Dragon’s European and North American tours
2016 - 2017

Founder & Owner
SAINA KOOHNAVARD
2016 - 2020

Assistant Designer
MTWTFSS Weekday, Stockholm
2013

Fashion design intern
MTWTFSS Weekday, Gothenburg
2012

Fashion design intern
Barbara Í Gongini, Copenhagen
2011


Exhibitions

(ongoing) Hybrid Material Tinkering
Animation from doctoral research
Soft + Ware: Rethinking Fashion and Textiles
Borås Textile Museum
Borås, Sweden
April - August 2026

(ongoing) Beyond Substance
Animation from doctoral research
Soft + Ware: Rethinking Fashion and Textiles
Borås Textile Museum
Borås, Sweden
April - August 2026

Made You Look
MFA Graduation Collection
Transfashional
Museo della Città
Rimini, Italy
October 2019 - January 2020

(I)Deal With It

MFA Capsule Collection
Utopian Bodies Fashion Looks Forward
Liljevalchs 
Stockholm, Sweden
September 2015 - February 2016


Publications & Conference Contributions

(forthcoming) Gustafsson, E., Koohnavard, S. and Katila, N. (2026) 'Resilient Fashion Futures Uncharted: Challenging the Status Quo through Research-Based Design Education', in Sharma, N. and Gaudette, H. (eds) Global Perspectives on Education for Sustainable Fashion. Palgrave Macmillan

Koohnavard, S. (2025) Authoring Fashion Materials: Procedural Generation as Design Method for Fashion Design, in Chang, C.-Y., Chen, C.-H., & Hsu, Y. (eds.), IASDR 2025: Design Next, 02-05 December, Taipei, Taiwan. https://doi.org/10.21606/iasdr.2025.674

Gustafsson, E., Koohnavard, S., & Särmäkari, N. (2025). Fashion Futures Forward: Promises and Perils of Creative Technologies for Sustainable Fashion Design. In 27th Annual IFFTI Conference Forming Futures, London College of Fashion, UAL, 24-28 March 2025.

Koohnavard, S. and Tepe, J. (2023) 'Mutual Knowledge Creation between Fashion and Character Design', workshop in track: Fashion and Gaming Cultures (chaired by T. Apperley and E. Koskinen). Digital Games Research Association (DiGRA) International Conference: 'Limits and Margins of Games', University of Seville, Seville, Spain, 19-23 June

Jan Tepe & Saina Koohnavard (2023) Fashion and game design as hybrid practices: approaches in education to creating fashion-related experiences in digital worlds, International Journal of Fashion Design, Technology and Education, 16:1, 37-45, DOI: 10.1080/17543266.2022.2103591

Panelist/ Interviews/ Speaker/ Guest Lecturer

Panel
Marievik Talks #2
Science Park Borås, 
AMF Fastigheter
Moderator: Nisha Besara
Marievik, Stockholm
9 June, 2026

Interview
Tex! By Marketplace Borås
Moderator: Patrik Wermelin
YouTube
25 May 2026

Guest lecturer
Pallas University of Applied Sciences
Course: Fashion Project Collection Planning
Course leader: Kairi Lentsius 
Zoom
6 - 10 April 2026

Inspiration lecture
Tex! By Marketplace Borås
Forskarfrukost
Textile Fashion Center
Borås, Sweden
19 February 2026

Panel
Innovation - This Outfit Does Not Exist
Textile Movement
Moderator: Nana Sacko
Röhsska Museum
Gothenburg, Sweden
16 October 2025

Guest lecturer
Pallas University of Applied Sciences
Course: Fashion Project Collection Planning
Course leader: Kairi Lentsius
Tartu, Estonia
5 - 8 May 2025

Guest lecturer
Amsterdam Fashion Institute
Course: Hypercraft 
Course leader: Fernanda Fernandes da Silva
Amsterdam, The Netherlands
11 - 30 November, 2024

Panel
Borås Textile Days
Moderator: Jennie Rosén, Swedish Fashion Council
Borås, Sweden
Textile Fashion Center
8 November 2023

Live interview
Borås Textile Days
Moderator: Git Guldare
Borås Textile Days
Textile Fashion Center, 
Borås, Sweden
8 November 2023

Inspiration lecture
Knowit Consultancy
Lecture: The Devil Wears... Skins? - The Role of Fashion in Digital Environments
Zoom
23 February 2023

Interview
Scandinavian Mind, podcast
20 May 2022

Speaker
KreNI Conference
Niš, Serbia
December 2015    


Shows

Made You Look
MFA Graduation Collection
INFA P 46
46 Rue Sainte-Anne, Paris
4 March 2016

Made You Look
MFA Graduation Collection
Exit 15
Freemasons’ Hall
Vauxhall Fashion Scout, London Fashion Week
September 2015

Made You Look
MFA Graduation Collection
Exit 15
Berns
Stockholm Fashion Week
August 2015

Made You Look
MFA Graduation Collection
Exit 15
Navet, Borås
June 2015

(I)Deal With It
MFA Capsule Collection
Designers’ Nest (Alpha)
Copenhagen Fashion Week
Lokomotivværkstedet, Copenhagen
August 2014

Chickipedia
BFA Graduation Collection
Mercedes-Benz Fashion Pavilion
Shanghai Fashion Week
Xintiandi , Shanghai
October 2013

Chickipedia
BFA Graduation Collection
Freemasons’ Hall
Vauxhall Fashion Scout
London Fashion Week
London, UK
September 2013

Chickipedia
BFA Graduation Collection
Exit 13
Mercedes-Benz Fashion Pavilion 
Merdeces-Benz Fashion Week
Kungsträdgården, Stockholm
August 2013

Chickipedia
BFA Graduation Collection
Exit 13
Textilmuseet, Borås
June 2013

Situation Analysis
BFA Capsule Collection
Exit 12
Textilmuseet, Borås
June 2012

Lalai kon morghake man
BFA Capsule Knit Collection
Rum 26, Gothenburg
June 2011                

Saina Koohnavard


Fashion designer, university lecturer, 
PhD candidate
Gothenburg & Borås, Sweden

2014

(I)Deal With It
2014

MFA Capsule Collection
Swedish School of Textiles

Photographer: Sara Löfwander

Lorem Ipsum...

Sketching in 2D, knitting in 2D. Created on flatbed industrial Stoll machine with cotton and monofilament yarn. 

Special thanks to Kristian Rödby for his patience and guidance.